How Important Is Graphic Design and Are You Doing It Right?

In today’s competitive business environment, graphic designers are more important than ever. Logos are essential for establishing a brand’s unique identity. Branding is needed for social media pages as well as websites. Print materials such as business cards, leaflets, and signage help to market a company. But, why are these designs so important? Graphic design provides a way for businesses […]

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5 Ways Social Media Benefits Your Business

1. Increase Brand Recognition Whenever it comes to Facebook, Instagram, Youtube or Twitter, being active on these social channels definitely drive you more brand awareness from your customers. In such digital world with many visuals, motions and bunch of information cycling everyday, customers are more likely to be distracted. Their average attention span is only 8 seconds, which is equal […]

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What is PRSSA?

Glad you asked. Let’s break it down:    The formal definition of Public Relations, according to the Public Relations Society of America (PRSA) is as follows: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. At its core, public relations is about influencing, engaging, and building a relationship with key stakeholders across a myriad of platforms […]

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