How Social Media is Changing the Game For Marketing and Advertising

With social media permeating all level of businesses and brands, there are some exciting trends in the marketing and advertising space. The fast-paced landscape of digital media is changing the traditional techniques marketers once found effective. Marketing is now a two-way street  Prior to the ample number of social media outlets, marketers were extremely limited in the way in which […]

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How To Up Your Instagram Game

Editing your pictures well and consistently is the key to a professional-looking and aesthetically pleasing page. While Instagram offers an array of filters to choose from, it does not allow you to edit your photos thoroughly. There are different apps, both free and for purchase, in which you have more freedom to edit your pictures. My personal favorites are VSCO […]

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Advertising Tips and Tricks

Online marketing

Advertising is a great way to get the word out about your business, an event, or anything you would like. Through the University of Cincinnati, advertising with The News Record not only will get the word out to faculty and students, but will also help benefit the student-run organization. In addition to the weekly print tabloid, The News Record launched […]

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