Building Website Design Skills with Weebly

Today, companies expect marketing and public relations professionals to understand the online channels of communicating to target audiences (Time, 2013). While social media like Facebook, Twitter, Instagram and Snapchat are effective ways to increase connection and communication with targeted market segments, it is still important to be able to create an effective website where social media directs consumers to.

After all, most social media actually sends consumers out of the platform onto the company’s own website via links. What this means for the average practitioner is that being able to manage and design social media is as important as being able to manage and design the site the media will point the consumers to.

Therefore, developing the skills to handle both the social media strategy and the website strategy can be a rewarding career move. One way to practice effective web design is to begin building your own online website with free tools like Weebly. You might use Weebly to build a personal portfolio online or you might use it to build an advocacy site for an issue you care about.

No matter the website content, the service is easy to sign up for and offers both free and paid versions. While the free version is limited, it still provides enough tools to begin making strategic decisions about website design. You can pick from multiple page layouts and begin customizing by choosing color palettes, fonts and pictures to have on the page.

For example, you might design an About Us page to practice making the strategic decisions about where to post information in relation to pictures. Or you might make a page with embedded videos, from sites like YouTube, to practice incorporating outside content.

Regardless of the type of page you make, Weebly lets you develop your strategic decision making regarding website design. It provides a space that can let you take the first steps in proving that you can handle not just social media, but website design as well. Now, what are you waiting for? Sign up today for a platform like Weebly and build your skills!

Citation: Simonds, L. (2013, June 28). Business growth and social media. Time. Retrieved from: http://business.time.com/2013/06/28/business-growth-and-social-media/

 

Author: Joe Deye, Graduate Consultant

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