How Diversity and Inclusion Impacts Branding
We often hear that including others is simply “the right thing to do.” Although that may be the case, there’s much more to it than that, especially when talking about diversity and inclusion in the workforce. Not only is it important to implement diversity and inclusion tactics in the workforce, but it is also important to reflect these goals and morals through branding. Often, organizations will either have amazing branding that highlights their diversity, when they’re actually not that diverse, or organizations will do a bare minimum job of showcasing the diversity that they truly have. Here are two reasons on why Diversity and Inclusion have a powerful impact on branding.
Multiple Perspectives Help Create New Ideas
It’s easy to get in a rut. You keep hitting roadblocks and aren’t sure where to go. Branding is key to a successful business, because without brand-awareness, there would be no way to reach the audience you want to reach. But how do you get out of this rut if you can’t figure out how to brand your company? This is where diversity and inclusion come into play. When you’re set in a homogenous group of people, you all share some similar perspectives. When you are in a more diverse workforce, a workforce where all types of people are included in the conversation, it creates an environment where multiple different perspectives can be shared, perspectives you wouldn’t be able to think of on your own or in a homogenous group of people. Diversity and inclusion could be integral in coming up with new ideas on how to brand your business.
Diversity Plays a Role in Business to Audience Connections
Not only do different perspectives allow for your branding to flourish in new and exciting ways, but they also play a role in how that business connects with its audience. Your audience wants to relate to your business, because relatability is what influences trust between people and organizations. Having multiple perspectives on a branding team will allow that business to relate to all different types of people in their audience. Take Tarte, the makeup company as an example. A few years back they released a foundation line that featured mostly lighter shades, and I believe that having a more diverse team would’ve allowed for them to generate more shades for all types of people. Those people know what it’s like to be left out of something, which in turn allows them to relate to an audience that may feel silenced.