How Snapchat Can Improve Your Business

Over the past 10 years, businesses have started to dip into the realm of social media. Companies have been taking advantage of sites and apps such as Facebook, Instagram and Twitter. Many companies have been adding additional social media networks, such as Snapchat, to widen their audience and give a behind the scenes look at their business.

Snapchat has over 150 million users and 60% of this audience are between the age of 13 and 24. Businesses have been taking advantage of Snapchat’s popularity by using it to do marketing. If your company is looking to target a younger audience, you should consider it too. Why should your company use Snapchat? One thing that is a concern of social media users is keeping their follower/following ratio is balanced. This is making sure that you have more people following you than you are following. Some people will specifically avoid following companies and other businesses or organizations on social media because they will throw off the follower ratio. However, this follower ratio does not exist with Snapchat because there is no following/follower stat. If anything, having more friends and more stories to watch is better, because it livens your feed. When following famous celebrities or small businesses, what is there to lose?

What does Snapchat have to offer that other sites don’t? Snapchat is one of the most casual and ever-changing social media apps of our time. Although it is currently an app and cannot be accessed on the web, it is a staple for many millennial users. Snapchatting is typically seen as a more laid-back form of communication and is seen as more casual than sending a text. You can connect with people one-on-one over Snapchat by sending a video or text that disappears after a few seconds, or by posting to your story. A Snapchat will last for 24 hours on your story and can be a picture or short video that all your followers can see and revisit for 24 hour period.

How can you use Snapchat to enhance your business? Snapchat can be utilized for giving behind the scene looks at upcoming products, new projects, and show the daily life of your company by posting Snapchat stories. One example of a company that uses Snapchat in a very effective way is Lush Cosmetics. They use Snapchat to give exclusive sneak peaks to their new lines of products that they will be introducing; do giveaways; and show the making of their products in the factory. All are incentives for Lush lovers to follow their Snapchat. Lush also does spotlights where they interview employees at all levels; showcase a new store in a new location every day; and show Lush events from around the country.

These tactics can be used in any business. Do you have an event coming up for your company? Live snap it. If you are trying to recruit interns or new employees, showcase what your current employees’ day-to-day looks like and the fun office atmosphere. Is a new product being released soon? Give your followers a sneak peek.

You can also embed links within a Snapchat story to make it easy for viewers to visit your website. Snapchat is a free, easy way to get information out to potential customers and keep up to date with them daily.

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