Mini-Video Composition: A Process of Experimentation and Triumph


As a communication specialist for UCommunicate I was eager to engage in projects for clients. When University of Cincinnati Professor, Steve Depoe, contacted me with an opportunity to create a short thank you video directed toward UC McMicken College donors, I was enthusiastic to begin. I met with McMicken College of Arts and Sciences Development Professionals Shelly Deavy, and Rob Pasquinucci to brainstorm ideas for a one-minute holiday-themed thank you video. After our brainstorming session was complete, I created a story board for the video, had it approved by Shelly and Rob, and began making connections with potential interviewees.

I had the privilege of interviewing scholars and students from across disciplines including communication, German studies, geology, and journalism. I also filmed from various vantage points around campus. Once I was ready for editing I had roughly two hours of material; so my next task was to shrink my 120 minutes of footage into one minute.

Working toward my deadline, I worked purposefully to comprise the video of the most salient material. Utilizing Adobe Premiere, I created a high-quality video that our clients were very satisfied with. It was challenging to manage graduate course work, my teaching schedule, and production for the video, but in the process I gained invaluable lessons. I further developed my time management skills, reacquainted myself with Adobe Premiere, and networked with faculty and students across campus.

Upon completion, the video was sent out through the McMicken Monthly for donors, faculty, students, and alumni to view. The video allowed me to extend my filming experience and provided an accessible means for donors to feel recognized and appreciated for their continued support to the McMicken College of Arts and Sciences.

~ Sarah Jernigan

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