Learning the Ropes of Social Media and Digital Marketing

There is no denying it: technology has evolved rapidly and continues to do so. Due to this rapid evolution, the marketing landscape has grown and expanded at an alarming rate.  In this new age of marketing, it is extremely important that your business take advantage of these new opportunities in digital marketing.

It always seems as soon as if the moment you get into a good groove, you realize you are falling behind everyone else. One way to advance your digital marketing is through the use of social media. Popular social media platforms such as Facebook, Twitter, Instagram, Snapchat and LinkedIn are some of the most effective ways to market and grow your business. However, it is rather common for business professionals to not really understand how social media works. Attending workshops on how to use social media marketing tools to drive business results and keep you on the cutting edge of your industry is extremely useful and important. Here are some readily available options to get the social media training you need:

1. Digital Marketing Workshop by Bootcamp Digital

Bootcamp Digital provides a variety of training options on social media and digital marketing led by certified leaders in the digital marketing industry. They provide an intimate, customized, hands-on training via two-day and four-day workshops. Upcoming workshops will happen across the country in cities including Miami, Washington D.C., San Francisco and Chicago. Bootcamp digital also offers a variety of online options for those who are not able to make it to their intensive, in-person workshops.

2. DS106 Digital Storytelling and Social Media from the University of Mary Washington

This massive, open, online course out of the University of Mary Washington will provide you with the tools necessary to establish an online identity. The course will walk you through the use of technology in digital storytelling as a means of networking and communicating in an increasingly mediated world. Unlike other training programs, this course is completely free and students are invited to join whenever they like and complete the course at their own pace.

3. Inbound Marketing Training Program and Certification by Hubspot

Hubspot offers various training programs targeted to those in the digital marketing and social media industries. Topics include content marketing, email marketing and marketing software. These courses allow individuals to improve their knowledge of social media and digital marketing. Many of these courses are free to users and can be completed in less than five hours.

4. Social Media Quickstarter by Constant Contact

This quick guide from Constant Contact provides a less formalized training on various social media channels and the ways they can be used to generate better business results. The website covers all of the most popular and widely used social media platforms including Facebook, Twitter, Instagram, LinkedIn and Snapchat.



Lauren Fattlar

Graduate Consultant




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