Spring Clean Your Marketing Strategy

Monday marked the beginning of baseball season here in Cincinnati, which means spring is officially here. And while the Reds are hitting the ball out of the park this season; we want your business to be doing the same.

Spring is the season of renewal and rebirth.  It is the perfect time to rethink and reevaluate your marketing and public relations strategy. No one bats a thousand; there is always plenty of room for improvement. To make the most out of this spring cleaning, check out our four tips below!

1. Reevaluate your Branding

Do your mission, vision and values properly reflect what you are doing as a business? Could your logo use a facelift? Do your colors, website and collateral materials accurately and genuinely reflect your brand’s personality? Have you done a brand audit?

Your branding tells the story of your organization: what it is, what it does and what it hopes to do. It is the essence of your identity and can often shape your entire marketing and communication strategy. On occasion, it is beneficial to reevaluate these items and make sure they align with the current practices of your organization.

Not sure where to begin? Several guides exist to walk you through the process of completing a successful brand audit such as this guide from Brandwatch or this article from the Huffington Post.

2. Update your website

Have you completed a new project? Want to start a company blog? Maybe your business has expanded and you want a space to show off the new talent that has joined your team.

Now is the perfect time to make these updates on your website. While most organizations already have an online presence in the form of a website, it is never too late to start for those who do not. Domain names and hosting services can be purchased at a relatively low cost from companies such as Bluehost, SiteGround and GoDaddy. Online tools and software such as WordPress, Wix or Squarespace make the development process relatively easy and straightforward.

3. Beef up your social media presence

Are you on Facebook? What about Twitter? Instagram? LinkedIn? Where do your current and potential clients live on social?

While you’re in the process of reevaluating your branding and updating your website, why not hop on over to your social media accounts and take a peek at your current social media strategy. What are you posting? When are you posting? How often are you posting? Who makes up the bulk of your audience? What platforms are you on? These are vital questions to ask both when creating and revisiting your social media strategy. The answers to these questions will help determine if you are reaching out to the right audience, at the right time, at the right place and with the right content.

4. Get Found

Search engine optimization (SEO) is one of the fastest growing marketing disciplines and involves organically directing search engine traffic to your website or web pages. It takes into consideration the many factors that go into getting the ever-important “click”. While there are plenty of firms who specialize in SEO, this may not be in the budget for many organizations. The basics of SEO can be easy enough to pick up for any marketing or communication professional with free guides such as The Beginner’s Guide to SEO, downloadable at moz.com.

These steps are a great starting point for shaking up your current marketing strategy but you can always take these a step farther by enlisting the help of UCommunicate’s expertise in many of these areas. And who knows, with our help you—and the Reds—might just win it all.









Author: Hayley Fite, Undergraduate Consultant








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