Successful Sales Strategies Your Business Needs

Having a variety of sales strategies is essential to any business who is looking to succeed. Sales strategies range from perfecting your cold calling script to simply setting sales goals for your organizations. An article from gives 25 different sales strategies that have proven to be successful by top entrepreneurs and startups.

“Some sales strategies come and go with the bestselling book of the week or the advent of new tools & technologies. Yet others are firmly here to stay—rooted in hard psychological principles that explain what really motivates people to buy or not buy.” Reads the article. This is important to keep in mind when selecting different sales strategies to use for your organization.

One of the most important tips that this article touches on is that when leading with your sales pitch, it is very important to include solutions to your potential clients’ problems. Instead of jumping straight into price points and different packages your company may offer, try empathizing with your potential client and put yourself in their position to try and establish a relationship with them. However, this does not mean that your sales pitch should not be clearly articulated. offers five different templates for your cold email scripts that may be able to help steer you in the right direction. Check them out here.

Another important technique that is mentioned in the article is that when having a sales conversation with someone, you must stay flexible and open. It is very common that when having sales conversations, you may be on different pages. The key is staying relaxed and to avoid using phrases such as “you can’t”, “won’t” or “that’s impossible”. This means that your sales pitch must be flexible enough to adapt when situations get difficult or tense and new challenges come up. A tip that the article gives is that instead of telling your potential client “No”, which essentially closes all possible doors in the future, say something like “I’d love to make that happen for you”. This allows you to consult with your team and keep the door open with the potential client.

The article also talks about making your sales pitch exciting in order to keep your potential client interested. One of the easiest ways to do this is to use a technique called storytelling.

“Incorporating storytelling into your sales strategy can help captivate your prospects on a deeper level beyond just selling them strictly on the benefits, thus netting you more customers over time. Storytelling works well as a sales strategy because we’re wired to absorb information much better when we encounter it through stories.” Reads the article.

To read more about different sales strategies that might be ideal for you or your startup, read the rest of the article here.


Author: Noelle Zielinksi, Sales Team




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