Experience Experiential Marketing

In the digital age, everyone has a smartphone and people are looking for something more exciting than what is happening on the small screen. The market is getting more competitive each day due to the advancement of technology, which raises the bar of consumer expectations to a new level. Nowadays, brands are craving for a new marketing execution to make […]

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5 Ways to Warm up to Cold Calling

Cold calling–one of the most dreaded phrases to a salesperson. The idea of picking up the phone, calling someone you do not know, and pitching them something you’re selling can seem like a daunting, onerous, and perhaps even overwhelming task. Chances are, though, you will take a position that requires some form of cold calling at least once in your […]

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UCommunicate celebrates a successful first year

As we enter the second half of Fall Semester 2015, we can’t help but to reflect on the first year of UCommunicate’s official operation, which surpassed all of our wildest expectations! Over the course of the 2014-15 school year, 12 student and alumni consultants worked with eight clients, two of which were organizations outside of the University of Cincinnati system- […]

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How to be the leader you always wanted to be

Nike - Just Do It

“The only limit to our realization of tomorrow will be our doubts of today.” Franklin D. Roosevelt Many people have questioned whether a leader is born or made. As I have gone through life, I have held many leadership positions, but I have never considered this a natural thing for me. I have tried to grow up as a strong, […]

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