Social Media: Personal VS. Professional

As a social media specialist for UCommunicate, there have been many things I’ve learned this semester about distinguishing my social media presence between my personal and professional accounts. The key component is understanding which type of content is appropriate for which account. I am by no means an expert on social media and I have definitely made mistakes in the […]

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5 Tips to Improve Your LinkedIn

Whether you’re looking for a job, internship or just perusing for a new professional blog to follow, LinkedIn is the way to go. Making connections and keeping an up to date profile can help you find your future job. Navigating this platform with no prior experience can take some time to fully figure it out. Here are the top 5 […]

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How To Create Short Videos to Brand Your Organization

A short video is a great way to do tell a story and build up your brand. It is cheap but efficient. Most social media platforms provide opportunities to post a video. So, how do you create videos to effectively brand your organization? Here are the four basic steps to making short videos.  Step 1: Consider Your Audience  Think about your target audience, or you want who to […]

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