UCommunicate Client Spotlight: UC’s Instructional Design and Technology Certificate Gets Upgrade to Master’s Degree Status

Any good manager knows that the success of the job is tied to taking care of the team. UCommunicate knows this and practices this, not only with its own team, but also with its University of Cincinnati (UC) family as a whole.  It is in this spirit that UCommunicate never hesitates to lend its services to the university when the need arises.

UC’s College of Education, Criminal Justice, and Human Services (CECH), is committed to facing real world challenges and creating social change through the education and graduation of its students.  The college currently offers an Instructional Design and Technology (IDT) certificate, which has recently been upgraded to a full-scale Master’s program.  Students applying in June 2017 will be the inaugural class of the new program.

The IDT Program approached UCommunicate for help marketing their new Master’s program in the fall semester of 2016.  Since then, UCommunicate has been creating a marketing and social media implementation plan with the goal of gaining visibility and increasing enrollment numbers in the IDT Master’s degree program.

The IDT program offered by CECH consists of two degree tracks: the first of which focuses on teaching, and the second on design and development.  Each pathway offers a unique set of benefits.

The teaching track offers an entirely online curriculum allowing students to customize their schedule around a full-time job, family, or other responsibilities.

The students who opt for the design and development track also enjoy a flexible curriculum. Using a blended-learning strategy, courses are taught partially online and partially in the traditional classroom.

UC students who have already completed the certificate will have an advantage over newcomers due to their existing credits, which can be applied to the master’s degree.  IDT students also have access to high-tech lecture halls and a new Gaming Lab in Dyer Hall, the home of CECH.

Instructional Design & Technology (IDT) is a rapidly growing field with a projected growth rate of 11 to 15% between 2012-2022 (Bureau of Labor and Statistics). IDT jobs can be found in classrooms, educational media production companies, corporate training centers, health institutions,  museums, publishing companies, the military and non-profit research organizations. Students may find themselves doing anything from developing video games for college-level online classrooms or testing best practices for user/experience in the training of new hires in a large corporation.

This program may be relatively new for UC, but it has plenty of support from other schools with active established IDT Master’s programs.  Among the schools that UC looks to as sterling examples of IDT programs are Boise State University and Ohio State University.

UCommunicate is thrilled to be working with CECH on this project.  Cincinnati plays an incredible role in today’s growing technology sphere. The city is home to many recent technological advances.  A master’s degree from UC in IDT can help funnel students into great local, national and global jobs, where their education can contribute to real-world social impact through their expert training in the use of technology.

Author

Carson Hoover

Undergraduate Consultant

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