Use LinkedIn To Promote Your Business

If you run a business, you most likely already have a social presence on Twitter, Instagram and maybe even SnapChat. Social media is a great way to promote and engage with your followers.

An important social media platform that businesses are forgetting about is LinkedIn. LinkedIn is all about connections, which is exactly what you want. LinkedIn is an important tool that people use to find jobs. You should be promoting your business, what your company does and why you are so great.

You can set-up a company page on LinkedIn, which will allow people to view your LinkedIn as a business, not a person. Your company page should provide potential clients and customers opportunities to learn more about your company.

The first step is being active on LinkedIn. It is important to be up to date on the things your business is doing. Posting often on LinkedIn will show your clients and those interested in your business that you are an expert and serious about your business. People will forget about you if you aren’t consistently posting. LinkedIn is used for business, so keep your postings to Monday-Friday because people log off for the weekends.

If this seems overwhelming, set up a content calendar. A content calendar makes it much easier to post regularly. Make sure to share your company’s publications and articles, which will create more buzz for your business. Be sure to post, connect and engage with people to get your company noticed.

Another good idea is to connect with everyone you meet. LinkedIn is a great way to chat with people in an online professional environment after you have met in person. If you connect with people after you meet, you’ll have their profile and they’ll be able to see everything your company is doing and want to learn more about your business. Connecting with people you have met will make them feel like you are interested in them.

Join groups. You can join groups that are related to your business and make your company known in your field. Make sure not to spam these groups, but establish yourself and your company as an expert in your field by answering questions with helpful responses.

Keep in mind that LinkedIn is not Facebook and people are there for business-related content, not pictures of your dog. LinkedIn is a great tool to promote your business and meet potential clients, so start promoting yours today!

Author: Maddie Evans, Undergraduate Consultant 

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